Privacy Policy
Last updated: October 2, 2026
What we collect
When you visit our store, we collect standard browsing information such as pages viewed, products viewed, items added to your cart, and purchases, along with technical data like your IP address, browser type, and approximate location.
Advertising measurement (Meta)
We use the Meta Pixel, provided by Meta Platforms, Inc., to measure how visitors interact with our store. The pixel reports events such as page views, product views (ViewContent), and items added to the cart (AddToCart) to Meta. This helps us understand the effectiveness of our advertising and show more relevant ads on Meta platforms.
The Meta Pixel is only loaded for visitors outside regions that require prior consent for advertising cookies (such as the EEA, United Kingdom, and Switzerland). Visitors in those regions are not tracked by the pixel.
Your choices
You can opt out of Meta's ad personalization at any time in your Facebook/Instagram ad preferences, and you can block cookies through your browser settings. You may also contact us to request access to or deletion of your data.
Contact
Questions about this policy? Email contact@pawfecthouse.com.